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Impact Over Noise: Navigating Social Media, AI, and the Modern Creator Economy
Name Drop Alexia Arellano Name Drop Alexia Arellano

Impact Over Noise: Navigating Social Media, AI, and the Modern Creator Economy

Join Molly Baker and Leo Morejon for a thoughtful conversation on navigating today’s fast-moving social media and influencer landscape. From his early days running MySpace pages to leading influencer strategy at a Fortune 500 company, Leo shares lessons on balancing creativity with systems thinking to drive real business impact. Together they explore the role of AI in modern marketing, the challenge of prioritizing in a world full of new platforms and tactics, and what it takes to build ventures alongside a full-time career. The episode also dives into personal branding, sales discipline, and why understanding people and human behavior still matters more than any tool. Whether you’re a marketer, creator, or entrepreneur, this conversation offers a grounded perspective on cutting through the noise to focus on what truly makes an impact.

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Measurement as a Compass: Turning Paid Media Data Into Direction
Name Drop Alexia Arellano Name Drop Alexia Arellano

Measurement as a Compass: Turning Paid Media Data Into Direction

Join host Molly Baker and guest Kolin Kleveno for a thoughtful conversation exploring the evolving realities of paid media in a performance-driven world. From the rise of converged media to the tension between brand and performance, this episode unpacks what it really takes to drive meaningful growth today. Kolin shares insights on incrementality, forward-looking measurement, and why transparency matters more than ever in modern media partnerships. Whether you are refining your media strategy, navigating tighter budgets, or rethinking how brand and performance work together, this conversation delivers clear, practical insight for what’s next in paid media.

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OMNI OR DIE: THE NEW SURVIVAL GUIDE FOR CPG BRANDS
Joel Raneri Joel Raneri

OMNI OR DIE: THE NEW SURVIVAL GUIDE FOR CPG BRANDS

For today’s CPG brands, success requires an understanding that the consumer journey is continuous, nonlinear, and emotionally driven. The brands that thrive are those that achieve omnipresence, operating consistently across cultural, community, retail, and digital touchpoints.

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Indie AUA: Molly in the Hot Seat
Name Drop Alexia Arellano Name Drop Alexia Arellano

Indie AUA: Molly in the Hot Seat

In this Ask Me Anything style conversation, host Molly Baker answers live, unscripted questions from Indie team members on leadership, growth, and the realities of building a business over time. Drawing from real world experience and hard earned lessons, the discussion explores mentorship, decision making, AI, and shifting marketing priorities. The episode focuses on thoughtful growth, sustainable leadership, and staying aligned while navigating an ever changing professional landscape.

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What Shapes the Work: Authentic Content in the Age of AI
Name Drop Alexia Arellano Name Drop Alexia Arellano

What Shapes the Work: Authentic Content in the Age of AI

Join host Molly Baker and our guest, Sarah Greenberg, for a thoughtful conversation about building meaningful work in a rapidly evolving professional landscape. From navigating the rise of AI to finding and protecting an authentic voice, our guest shares insights from years of working closely with leaders and creators behind the scenes. This episode explores what it means to balance efficiency with integrity, intuition with strategy, and growth with intention. Whether you are rethinking how you show up professionally, developing your own point of view, or curious about how human work fits into an increasingly automated world, this conversation offers clarity, perspective, and grounded insight.

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Top Trends in Influencer Marketing for 2026
Kathryn Baker Kathryn Baker

Top Trends in Influencer Marketing for 2026

Influencer marketing has evolved from a social experiment into a $30 billion global growth engine, and this year will be the cornerstone of brand strategy, shaping everything from product design to omnichannel commerce.

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Going Viral: What we learned about Growth and our Limits
Name Drop Alexia Arellano Name Drop Alexia Arellano

Going Viral: What we learned about Growth and our Limits

Join host Molly Baker and Nicole Januario for a candid conversation about the moments that reshape a career and the courage it takes to start over. From losing a corporate job to building a business alongside her husband, Nicole shares the highs and lows of entrepreneurship, including navigating rapid growth, making tough leadership decisions, and redefining success on her own terms. This episode explores what it really means to build something meaningful, manage growth responsibly, and stay aligned when the pressure is high. Whether you are questioning your next career move, building alongside a partner, or learning to trust your instincts, this conversation offers insight, honesty, and perspective.

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Creators, Influencers, and Everything In-between: Rethinking Influencer Strategy in 2025
Name Drop Alexia Arellano Name Drop Alexia Arellano

Creators, Influencers, and Everything In-between: Rethinking Influencer Strategy in 2025

Join host Molly Baker and guests Melissa Culbertson, director of creative services at Indie, and Becca Fair, creative specialist, as they unpack what is really happening in the influencer and creator world and how Indie is stepping into the space. From defining the difference between creators and influencers to talking through full funnel strategy, pricing, and measurement, they share how brands can move beyond one off posts into programs that actually drive impact. Along the way, they debate AI influencers, cold plunges, rage bait marketing, and low rise jeans, and dig into how AI can be both a helpful tool and a real risk to the human side of creativity. Whether you are a marketer trying to get more from your influencer budget or a brand leader wondering where to start, this conversation breaks down the noise and offers a clear, practical view of what comes next.

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2025 Wrapped: A Look Back at Our Favorite Things
Name Drop Alexia Arellano Name Drop Alexia Arellano

2025 Wrapped: A Look Back at Our Favorite Things

Join host Molly Baker and guest Kat Baker as they close out 2025 with an honest, funny, and very real conversation about navigating change, new roles, and figuring things out in real time. After a year filled with professional shifts, personal milestones, and plenty of trial and error, Molly and Kat reflect on what has actually changed, what suddenly matters less, and why no one really knows what they are doing all the time. They swap favorite campaigns, trends, shows, and books from 2025 and share what they are excited to build in 2026, including Indie’s first office and a new chapter of growth. For anyone juggling work and life, moving through new seasons, or craving a year end reset that feels human and hopeful, this episode is a reminder that one size does not fit all and it is perfectly okay to figure it out as you go.

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Taking the Leap: Building a Business Through Feedback & Community
Name Drop Alexia Arellano Name Drop Alexia Arellano

Taking the Leap: Building a Business Through Feedback & Community

Join host Molly Baker and Haley Borden, as she shares her journey from corporate career to building a hospitality concept rooted in community, connection, and courage. From navigating the leap out of financial services and tech to opening a market, bar, and eatery as a new mom, Haley talks candidly about redefining success, betting on herself, and creating a space that feels like home. Whether you are in corporate dreaming of something different, already on your entrepreneurial path, or simply curious about what it takes to build a mission-driven brick and mortar brand, this conversation pulls back the curtain on risk, resilience, and the reality of building a business.

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The Shifting Landscape of AI-Driven Search
Guest User Guest User

The Shifting Landscape of AI-Driven Search

We’re entering a search ecosystem where Large Language Models, not landing pages, are the first touchpoint. Zero-click behavior, multimodal inputs, and AI-generated answers demand a new strategic playbook. Ellen Shook from Indie’s Strategy team gives some insight into how brands can stay relevant as the funnel reshapes itself.

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Building With Heart:  A Journey Through Impact and Innovation
Name Drop Alexia Arellano Name Drop Alexia Arellano

Building With Heart:  A Journey Through Impact and Innovation

Join Molly Baker, founder of Indie Consulting, and Christy Knutson, co-founder of Near, to explore the human side of healthcare innovation. From early caregiving experiences that shaped her mission, to building a psychosocial support platform for families navigating serious illness, Christy shares candid insights on purpose-driven entrepreneurship, redefining success, and the importance of balance along the way. Whether you’re in healthcare, tech, or simply curious about creating impact in complex spaces, this conversation offers a thoughtful look at resilience, resourcefulness, and building with heart.

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Why Curiosity Still Matters (Even When You’re Tired of Asking Why)
Guest User Guest User

Why Curiosity Still Matters (Even When You’re Tired of Asking Why)

If you’ve ever been around a three-year-old, you know that it can be an endless stream of

Why?

How come?

But why?

Their naturally curious energy is amazing… and utterly exhausting. Over time, the adults around them tamp it down, not always on purpose, but in a state of exasperation of having to answer SO MANY QUESTIONS. As a parent to now older kids, I was definitely guilty of an “okay let’s pause on the questions for a bit!” 

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The Human Side of HR: A Path to Purposeful Leadership
Name Drop Alexia Arellano Name Drop Alexia Arellano

The Human Side of HR: A Path to Purposeful Leadership

Join Molly Baker, founder of Indie Consulting, as she sits down with Erin Spencer, founder of Edgebrook Lane Consulting. Erin opens up about her journey from perfectionist tendencies to entrepreneurial growth, sharing how she built a career in HR, why transparency and listening are at the core of her leadership style, and how she helps businesses rethink HR as more than compliance. From scaling a services company to balancing vulnerability and strength as a leader, Erin offers practical advice for founders, managers, and anyone navigating the human side of business.

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Always Evolving: Staying Relevant in a Changing Marketing Landscape
Name Drop Alexia Arellano Name Drop Alexia Arellano

Always Evolving: Staying Relevant in a Changing Marketing Landscape

Join Molly Baker, founder of Indie Consulting, and Cindy Krupp, as they unpack what it really takes to stay relevant in today’s fast-moving marketing world. From knowing when to pivot to spotting the “needles in the haystack” for your team, this episode is a candid look at evolution, leadership, and the benefits of collaboration in today’s landscape. We hope you enjoy it! 

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From Idea to Aisles: The Making of a CPG Brand
Name Drop Jessi Scott Name Drop Jessi Scott

From Idea to Aisles: The Making of a CPG Brand

Join Molly Baker, founder of Indie Consulting, and Gabe Gonzalez, as he shares his journey from immigrating to the U.S. at 17 to building a culture-first brand that’s redefining the Latino American Dream. From navigating the challenges of a new country to transforming a homemade recipe into a product on retail shelves, our guest shares a story of conviction, community, and building a brand that represents far more than what’s inside the can. From CPG to startups to anyone curious about brand-building with heart, this conversation reveals what it really takes to be resilient, take risks, and unite people behind a vision.

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Building A Marketing Strategy Designed for Impact
Joel Raneri Joel Raneri

Building A Marketing Strategy Designed for Impact

At Indie, we believe the only marketing strategies worth investing in are the ones designed for thoughtful, effective implementation. Every adapted action should shape how people think about and interact with your brand. That’s why our process is rooted in digging deep, asking intentional questions, and making sure you’re never left in the dark once the strategy is built.

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No Clear Path: Making Sense of Modern Marketing
Name Drop Jessi Scott Name Drop Jessi Scott

No Clear Path: Making Sense of Modern Marketing

Join Molly Baker, founder of Indie Consulting, and our guest, as they unpack the complex world of digital marketing today. From navigating complex technical challenges to leading with empathy, this episode offers a fresh perspective on the often-overlooked realities of working in digital. Whether you’re building a team or shaping a strategy, you’ll leave with thoughtful insights on what success truly looks like for marketing in today’s luxury space.

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No FOMO here, amirite?

No FOMO here, amirite?