Molly Baker: Forbes Business Council
Selling Strategy and Building Long-Term Client Relationships
How Molly Baker Owns It
The Art + Science of Data Driven Marketing
All Things Marketing
The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.
Filter by blog:

Under Pressure: How Leaders Build Stronger Teams When It Matters Most
Join Molly Baker, founder of Indie Consulting, and our guest as they discuss his dynamic career, from the early days of the dotcom boom to the rise of social media and the evolution of influencer marketing. He reflects on the power of curiosity, the importance of team building, and his approach to leading through crisis. Tune in for candid insights on AI, the real impact of the creator economy, and where the industry is headed next.

Letters from Leadership: Moving at the Speed of Change.
I was recently interviewing a candidate who asked what I liked most about working here at Indie. While the typical ‘people’ and ‘clients’ popped into my mind (this is true), I surprised myself with my answer: The speed at which we welcome and adapt to change.

Leading with Values: How to Inspire, Connect, and Lead with Purpose
Molly Baker, founder of Indie Consulting, sits down with Chloé Mathieu-Phillips to unpack how values guide how we lead, collaborate, and build meaningful connections. Chloe shares how uncovering values, building strong teams, and leading with purpose can transform both brand identity and company culture. Whether you're leading a team, seeking your purpose, or learning how to show up more authentically—this episode is for you!

The Social Commerce Revolution
A few years ago, social media was where you discovered a new brand. Now, it’s where you shop it. The question isn’t if social commerce is becoming mainstream—it’s how fast it’s happening, and how brands can evolve to keep up.

Dreaming Big: A Founder’s Guide to Celebrating Milestones
Join Molly Baker, founder of Indie Consulting, and Julia Parsons who shares her journey from corporate success to entrepreneurship, offering a candid look at the founding of her company and the transformative power of timing. She also opens up about a pivotal moment early in her career that had a lasting impact on her life. Tune in for an inspiring conversation that will encourage you to pursue your dreams and celebrate every milestone along the way!

Starting Over: When Redirection Becomes Realignment
Join Molly Baker, founder of Indie Consulting, and Emma Klipstein, as they discuss her career journey from executive assistant to entrepreneur. She shares the importance of resilience, hard work and how to embrace redirection. Join us for a true behind the scenes of launching a podcast, creating your own brand and how to get uncomfortable. If you're craving a dose of real talk, reinvention, and ambition—this one's for you.

Earth Month Reflections: The State of Sustainable Marketing
April is Earth Month, and every time it rolls around, we see content from brands highlighting their sustainable practices. We’re all for this at Indie — but we also know that what we do matters more than what we say when it comes to sustainability.

Driving Impact: Insights from a Leader in ESG Marketing
Join Molly Baker, founder of Indie Consulting, and Andrea Alonso, as they explore her career journey and her current role as an ESG impact leader. They dive into the importance of partnerships, the art of asking questions, and staying grounded in core values. She offers valuable insights on building and nurturing meaningful mentor relationships. Tune in for expert advice on driving impactful change within your business, team, and community!

Creating Brand Stories: Reflections from a Founder in Multicultural Marketing
Join Molly Baker, founder of Indie Consulting, and Hani Anis, founder of Khani Digital, as they discuss creating marketing campaigns for multicultural brands. They explore the importance of building connections, helping brands uncover their unique stories, and the loneliness that comes with being a founder. She also reveals the most valuable lesson she's learned over the past five years! Don't miss this authentic conversation about the "pinch-me moments" and the challenges that come with being a founder.


Staying Agile: Lessons from a PR & Influence Expert
Join Molly Baker, founder of Indie Consulting, and Dana Paolucci, Head of PR and Influence at Dove, as they dive into the world of influencer marketing and PR. They chat about the importance of listening, building genuine relationships and staying flexible in a fast-moving industry. Plus, our guest shares the important person who has had the biggest influence on her career! Tune in for takeaways on intentionality, agility, and what trends to watch for this year.

Revealing the Truth about PR: Breaking Down Misconceptions and the Future of the Industry
Join Molly Baker, founder of Indie Consulting, and Andie Rodriguez as they discuss all things PR! Our guest gives an inside look at what it's really like working in the PR field—revealing common misconceptions and the often-overlooked value of PR. She shares her strategies for building strong media relationships and offers valuable insights on expanding your impact as your career progresses. Tune in for a lively discussion that spans everything from the future of AI in comms to the surprising truth about PR (it’s nothing like the movies)!

Get Better Influencer Content: The Creative Brief Formula That Works
A well-structured creative brief is the foundation of a successful influencer marketing campaign. It ensures alignment between the brand and the creator, eliminates unnecessary back-and-forth, and sets the stage for high-performing content.

Building Brand Trust: Lessons from the Evolving World of E-commerce
Join Molly Baker, founder of Indie Consulting, as she sits down with Jennifer Peters, an e-commerce expert with a diverse career path. Together, they dive into topics like understanding consumer behavior, shifting from a startup mindset, and building brand trust. The guest also opens up about her career journey, from leading marketing at a church supply company to navigating the startup and tech worlds. Tune in for valuable insights on embracing change, decision-making, and truly listening to your customer.

The Power of Storytelling: How to Build a Strong Foundation for Emerging Brands
Join Molly Baker, founder of Indie Consulting, as she sits down with Desiree Sanchis to discuss how to build and cultivate a powerful brand story! In this episode, they delve into the art of storytelling and its pivotal role in building authentic, enduring brands. Desiree shares her wealth of experience working with legacy brands and reveals the secret ingredients that make for compelling brand narratives. Tune in for expert insights on the intersection of brand marketing, consumer behavior, and career development—offering valuable takeaways for anyone looking to connect with audiences on a deeper level and take bold risks in the ever-evolving world of branding.




Preparing for the Potential TikTok Ban and Navigating the Future of Social Media Marketing
You’ve probably heard of the potential TikTok ban in America, but what does it really mean and what can companies, agencies and consumers except? We talked to the Indie Leadership Team to get their opinions on the future of the controversial social media platform.
