Molly Baker: Forbes Business Council
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All Things Marketing
The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.
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Top Trends in Influencer Marketing for 2026
Influencer marketing has evolved from a social experiment into a $30 billion global growth engine, and this year will be the cornerstone of brand strategy, shaping everything from product design to omnichannel commerce.
Going Viral: What we learned about Growth and our Limits
Join host Molly Baker and Nicole Januario for a candid conversation about the moments that reshape a career and the courage it takes to start over. From losing a corporate job to building a business alongside her husband, Nicole shares the highs and lows of entrepreneurship, including navigating rapid growth, making tough leadership decisions, and redefining success on her own terms. This episode explores what it really means to build something meaningful, manage growth responsibly, and stay aligned when the pressure is high. Whether you are questioning your next career move, building alongside a partner, or learning to trust your instincts, this conversation offers insight, honesty, and perspective.
Creators, Influencers, and Everything In-between: Rethinking Influencer Strategy in 2025
Join host Molly Baker and guests Melissa Culbertson, director of creative services at Indie, and Becca Fair, creative specialist, as they unpack what is really happening in the influencer and creator world and how Indie is stepping into the space. From defining the difference between creators and influencers to talking through full funnel strategy, pricing, and measurement, they share how brands can move beyond one off posts into programs that actually drive impact. Along the way, they debate AI influencers, cold plunges, rage bait marketing, and low rise jeans, and dig into how AI can be both a helpful tool and a real risk to the human side of creativity. Whether you are a marketer trying to get more from your influencer budget or a brand leader wondering where to start, this conversation breaks down the noise and offers a clear, practical view of what comes next.
2025 Wrapped: A Look Back at Our Favorite Things
Join host Molly Baker and guest Kat Baker as they close out 2025 with an honest, funny, and very real conversation about navigating change, new roles, and figuring things out in real time. After a year filled with professional shifts, personal milestones, and plenty of trial and error, Molly and Kat reflect on what has actually changed, what suddenly matters less, and why no one really knows what they are doing all the time. They swap favorite campaigns, trends, shows, and books from 2025 and share what they are excited to build in 2026, including Indie’s first office and a new chapter of growth. For anyone juggling work and life, moving through new seasons, or craving a year end reset that feels human and hopeful, this episode is a reminder that one size does not fit all and it is perfectly okay to figure it out as you go.
Taking the Leap: Building a Business Through Feedback & Community
Join host Molly Baker and Haley Borden, as she shares her journey from corporate career to building a hospitality concept rooted in community, connection, and courage. From navigating the leap out of financial services and tech to opening a market, bar, and eatery as a new mom, Haley talks candidly about redefining success, betting on herself, and creating a space that feels like home. Whether you are in corporate dreaming of something different, already on your entrepreneurial path, or simply curious about what it takes to build a mission-driven brick and mortar brand, this conversation pulls back the curtain on risk, resilience, and the reality of building a business.
The Shifting Landscape of AI-Driven Search
We’re entering a search ecosystem where Large Language Models, not landing pages, are the first touchpoint. Zero-click behavior, multimodal inputs, and AI-generated answers demand a new strategic playbook. Ellen Shook from Indie’s Strategy team gives some insight into how brands can stay relevant as the funnel reshapes itself.
Building With Heart: A Journey Through Impact and Innovation
Join Molly Baker, founder of Indie Consulting, and Christy Knutson, co-founder of Near, to explore the human side of healthcare innovation. From early caregiving experiences that shaped her mission, to building a psychosocial support platform for families navigating serious illness, Christy shares candid insights on purpose-driven entrepreneurship, redefining success, and the importance of balance along the way. Whether you’re in healthcare, tech, or simply curious about creating impact in complex spaces, this conversation offers a thoughtful look at resilience, resourcefulness, and building with heart.
Why Curiosity Still Matters (Even When You’re Tired of Asking Why)
If you’ve ever been around a three-year-old, you know that it can be an endless stream of
Why?
How come?
But why?
Their naturally curious energy is amazing… and utterly exhausting. Over time, the adults around them tamp it down, not always on purpose, but in a state of exasperation of having to answer SO MANY QUESTIONS. As a parent to now older kids, I was definitely guilty of an “okay let’s pause on the questions for a bit!”
The Human Side of HR: A Path to Purposeful Leadership
Join Molly Baker, founder of Indie Consulting, as she sits down with Erin Spencer, founder of Edgebrook Lane Consulting. Erin opens up about her journey from perfectionist tendencies to entrepreneurial growth, sharing how she built a career in HR, why transparency and listening are at the core of her leadership style, and how she helps businesses rethink HR as more than compliance. From scaling a services company to balancing vulnerability and strength as a leader, Erin offers practical advice for founders, managers, and anyone navigating the human side of business.
Always Evolving: Staying Relevant in a Changing Marketing Landscape
Join Molly Baker, founder of Indie Consulting, and Cindy Krupp, as they unpack what it really takes to stay relevant in today’s fast-moving marketing world. From knowing when to pivot to spotting the “needles in the haystack” for your team, this episode is a candid look at evolution, leadership, and the benefits of collaboration in today’s landscape. We hope you enjoy it!
From Idea to Aisles: The Making of a CPG Brand
Join Molly Baker, founder of Indie Consulting, and Gabe Gonzalez, as he shares his journey from immigrating to the U.S. at 17 to building a culture-first brand that’s redefining the Latino American Dream. From navigating the challenges of a new country to transforming a homemade recipe into a product on retail shelves, our guest shares a story of conviction, community, and building a brand that represents far more than what’s inside the can. From CPG to startups to anyone curious about brand-building with heart, this conversation reveals what it really takes to be resilient, take risks, and unite people behind a vision.
Building A Marketing Strategy Designed for Impact
At Indie, we believe the only marketing strategies worth investing in are the ones designed for thoughtful, effective implementation. Every adapted action should shape how people think about and interact with your brand. That’s why our process is rooted in digging deep, asking intentional questions, and making sure you’re never left in the dark once the strategy is built.
No Clear Path: Making Sense of Modern Marketing
Join Molly Baker, founder of Indie Consulting, and our guest, as they unpack the complex world of digital marketing today. From navigating complex technical challenges to leading with empathy, this episode offers a fresh perspective on the often-overlooked realities of working in digital. Whether you’re building a team or shaping a strategy, you’ll leave with thoughtful insights on what success truly looks like for marketing in today’s luxury space.
How to Stand Out in an Interview: Here’s What Really Gets Noticed
One of my favorite parts of working at Indie is being involved in the hiring and onboarding process. It’s a unique chance to connect with people across divisions and see a candidate’s journey from the very first intro call to their in-person interviews.
Finding Your Flow: Insights from a Leader in Copywriting
Join Molly Baker, founder of Indie Consulting, and Kaitlyn Parker, as they explore how personal growth, creative strategy, and AI intersect in the world of copywriting. From finding clarity in your messaging to setting boundaries in business, this episode offers grounded insight into building a brand that’s both strategic and sustainable. Whether you're a founder, a freelancer, or somewhere in between, you’ll walk away with practical takeaways and a fresh perspective on what it means to lead in this space.
Against the Grain: How Disagreement Creates Fresh Perspectives
Join Molly Baker, founder of Indie Consulting, and Adam Frazier, as they discuss the power of debate in shaping stronger teams and diverse points of view. Additionally, they dive into the intersection of precise measurement and big-picture thinking, and how AI is transforming the consumer data space. If you’re interested in learning more about how to lead in a world that won’t sit still, this episode is for you. And as always, tune in for some spicy hot takes!
Navigating Career Change: From Agency to Family Business
Join Molly Baker, founder of Indie Consulting, and Orli LeWinter, as they dive into the nuances of running a family business, making bold career changes, and turning ambiguity into opportunity. From strategic redirection to uncovering creativity in so-called “boring” businesses, this episode unpacks what it really takes to be a leader in an entirely different landscape. This is the perfect episode for you if you're facing change and ready to make it work for you!
The Power of Persistence: The Discipline Behind a Founder’s Long-Term Success
Join Molly Baker, founder of Indie Consulting, and Kelly Parker, as they discuss the power of persistence in entrepreneurship. From handling rejection with grace to turning setbacks into stepping stones, this episode dives into the real mindset behind lasting success. Whether you’re launching a business or planning your exit, this is the perfect episode for anyone looking to stay motivated through tough times and make a lasting impact with their work.
Strategic Account Management: The Art of Reading Between the Lines
Account management is often defined as planning and executing projects within a set timeline and budget on behalf of a client. It’s a steady process designed to keep things moving with maximum customer satisfaction, retention, and revenue.
Consistency Is the New Currency: Insights from a Leader in Wellness Marketing
Join Molly Baker, founder of Indie Consulting, and Eleah Portillo, as they dive into how trust, consistency, and loving the brands you work for fuel purpose-driven careers. They explore how showing up consistently for your brand builds credibility over time and why internal belief is the key to building lasting loyalty. Whether you’re building a wellness brand, scaling your marketing efforts, or simply looking to lead with integrity—this episode offers practical advice and insights to help you stay true to your mission in a fast-paced world. And be sure to catch all the hot takes featured in the episode!

