All Things Marketing

The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.

Filter by blog:

Navigating Omni-Channel Marketing: Trends, Challenges, and the Future of Media Planning
Name Drop Guest User Name Drop Guest User

Navigating Omni-Channel Marketing: Trends, Challenges, and the Future of Media Planning

Join Molly Baker, Founder of Indie Consulting and Amanda Faibis, Head of Media, Health & Wellbeing at Unilever as they talk through how Amanda’s early career shaped her dream role at a company that she had her eye on for eight years. In this episode, Amanda outlines what is important to prioritize professionally in different stages of life, and how money is not the most important thing to look for right out of college.

Read More
Going Social First: The Nuances of Creative Strategy & Production Today
Name Drop Guest User Name Drop Guest User

Going Social First: The Nuances of Creative Strategy & Production Today

Join Molly Baker, Founder of Indie Consulting and Kat Baker, Client Strategy Director for Creative Services at Indie Consulting as they discuss the best ways to cater to individual clients when it comes to Indie’s new Creative offerings. In this episode, Kat delves into the changes of content creation trends over the years, and the importance of adjusting assets to a particular client’s strategy. Molly and Kat also talk through the ins and outs of working with family, and the value of having an honest and open working relationship.

Read More
Letters From Leadership: The Power of Being Present
Camryn Knauer Camryn Knauer

Letters From Leadership: The Power of Being Present

Strategy Lead Kennon Krieger reflects on our recent team onsite in New York and the importance of in-person time. She gives us a reminder that it’s so beneficial to be present in both our work and personal lives!

Read More
Communication Strategy Defined: Insights on Messaging, Culture, and Reputation Management
Name Drop Guest User Name Drop Guest User

Communication Strategy Defined: Insights on Messaging, Culture, and Reputation Management

Join Molly Baker, Founder of Indie Consulting and Julia Drabick, Vice President of Corporate Communications at a major financial institution, as they discuss the journey from the agency side of the marketing industry, to being in house at a corporation, and all of the intricacies that make both sides different. In this episode, Julia recalls the beginning stages of her career, and how she feels that each connection and position was a building block to help her achieve her goals.

Read More
The Art of Brand Innovation in Today’s Market
Name Drop Guest User Name Drop Guest User

The Art of Brand Innovation in Today’s Market

Join Molly Baker, Founder of Indie Consulting and Dena Wimette, Marketing Director at Lawson's Finest Liquids as they discuss the art of brand innovation in today’s marketing industry, considering the importance of creativity in efforts to stand out in this business. Dena reflects on the earlier parts of her career, and the transition from a large ice cream company to a local brewing company.

Read More
The Intersection of Corporate Activism and Purpose-Driven Marketing
Name Drop Guest User Name Drop Guest User

The Intersection of Corporate Activism and Purpose-Driven Marketing

Join Molly Baker, Founder of Indie Consulting and Chris Miller, Global Social Mission Director at Ben & Jerry's as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Chris shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural moments have shaped brand marketing work.

Read More
Exploring Professional Growth and the Art of Partnership
Name Drop Guest User Name Drop Guest User

Exploring Professional Growth and the Art of Partnership

Join Molly Baker, Founder of Indie Consulting and Grace Nicklas, Associate Partner Manager at Inveterate, Inc for a conversation on professional growth and the power of partnerships. Read along for shared insights on enhancing brand visibility through synergistic partnerships and events in today's digital age. Discover effective strategies for approaching potential partners, promoting events, and leveraging digital marketing.

Read More
Letters from Leadership: If it’s not fun, why do it?
Molly Baker Molly Baker

Letters from Leadership: If it’s not fun, why do it?

In this “Letters from Leadership,” Molly Baker shares her recent experience taking 2 weeks off of work for her wedding and honeymoon, reminding her of the importance in having fun both at work and in your personal life.

Read More
Adapting Marketing Strategies for Start-Ups vs. Legacy Brands
Name Drop Guest User Name Drop Guest User

Adapting Marketing Strategies for Start-Ups vs. Legacy Brands

Join Molly Baker, Founder of Indie Consulting, as she delves into the dynamic world of marketing with Uyen Truong, Head of Program Management at CoinDesk. In this episode, they uncover unique strategies for both start-ups and legacy brands, discussing what makes a good marketer today and the essential platforms and channels to prioritize. Tune in to hear about the biggest opportunities and challenges in the current marketing landscape.

Read More
The Value of a Varied Career Path: Professional Growth and Personal Satisfaction
Guest User Guest User

The Value of a Varied Career Path: Professional Growth and Personal Satisfaction

Come along with Molly Baker Founder of Indie Consulting as she explores the highs and lows of a varied career path with a seasoned professional. Explore how Tayla Benjamin, the head of marketing at Alice Mushrooms, has experienced a variety of experiences that have enriched both her professional development, and personal fulfillment. Follow along to gain important perspectives on choosing a career in marketing, navigating various industries, and the many surprises that come along the way.

Read More
How to Create Viral Content and Build Powerful Teams
Name Drop Guest User Name Drop Guest User

How to Create Viral Content and Build Powerful Teams

Come along with Molly Baker, the Founder of Indie Consulting, as she dives into the changing world of influencer marketing with an industry expert. Molly is joined by Daniel DeMiglio, Founder and CEO of 1950 Originals, to discuss what makes a campaign successful, how to pick the best influencers, and why timing matters for content that goes viral.

Read More
Some of our Favorite Campaigns from the 2024 Paris Olympics
Guest User Guest User

Some of our Favorite Campaigns from the 2024 Paris Olympics

The marketing campaigns for the Paris 2024 Olympics blend innovation with tradition, celebrating the Olympic spirit and Paris's cultural heritage. Emphasizing sustainability, inclusivity, and digital engagement, these efforts create global excitement and anticipation. Paris 2024 is set to be memorable not just for its athletic feats but for its impactful and meaningful storytelling.

Read More
Why Brands Evolve: Navigating the Death of Traditional Marketing
Guest User Guest User

Why Brands Evolve: Navigating the Death of Traditional Marketing

Molly Baker, Founder and CEO of Indie Consulting was able to sit down with Justine Fisher, Strategic and Creative Brand Management Leader at Pernod Ricard, the second leading global spirits company. Follow along as these two successful women discuss topics such as brand marketing, digital transformation in regards to brand growth, and the characteristics they look for in individuals during the hiring process.

Read More

No FOMO here, amirite?

No FOMO here, amirite?