Molly Baker: Forbes Business Council
Selling Strategy and Building Long-Term Client Relationships
How Molly Baker Owns It
The Art + Science of Data Driven Marketing
All Things Marketing
The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.
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Always Evolving: Staying Relevant in a Changing Marketing Landscape
Join Molly Baker, founder of Indie Consulting, and Cindy Krupp, as they unpack what it really takes to stay relevant in today’s fast-moving marketing world. From knowing when to pivot to spotting the “needles in the haystack” for your team, this episode is a candid look at evolution, leadership, and the benefits of collaboration in today’s landscape. We hope you enjoy it!
From Idea to Aisles: The Making of a CPG Brand
Join Molly Baker, founder of Indie Consulting, and Gabe Gonzalez, as he shares his journey from immigrating to the U.S. at 17 to building a culture-first brand that’s redefining the Latino American Dream. From navigating the challenges of a new country to transforming a homemade recipe into a product on retail shelves, our guest shares a story of conviction, community, and building a brand that represents far more than what’s inside the can. From CPG to startups to anyone curious about brand-building with heart, this conversation reveals what it really takes to be resilient, take risks, and unite people behind a vision.
Building A Marketing Strategy Designed for Impact
At Indie, we believe the only marketing strategies worth investing in are the ones designed for thoughtful, effective implementation. Every adapted action should shape how people think about and interact with your brand. That’s why our process is rooted in digging deep, asking intentional questions, and making sure you’re never left in the dark once the strategy is built.
No Clear Path: Making Sense of Modern Marketing
Join Molly Baker, founder of Indie Consulting, and our guest, as they unpack the complex world of digital marketing today. From navigating complex technical challenges to leading with empathy, this episode offers a fresh perspective on the often-overlooked realities of working in digital. Whether you’re building a team or shaping a strategy, you’ll leave with thoughtful insights on what success truly looks like for marketing in today’s luxury space.
How to Stand Out in an Interview: Here’s What Really Gets Noticed
One of my favorite parts of working at Indie is being involved in the hiring and onboarding process. It’s a unique chance to connect with people across divisions and see a candidate’s journey from the very first intro call to their in-person interviews.
Finding Your Flow: Insights from a Leader in Copywriting
Join Molly Baker, founder of Indie Consulting, and Kaitlyn Parker, as they explore how personal growth, creative strategy, and AI intersect in the world of copywriting. From finding clarity in your messaging to setting boundaries in business, this episode offers grounded insight into building a brand that’s both strategic and sustainable. Whether you're a founder, a freelancer, or somewhere in between, you’ll walk away with practical takeaways and a fresh perspective on what it means to lead in this space.
Against the Grain: How Disagreement Creates Fresh Perspectives
Join Molly Baker, founder of Indie Consulting, and Adam Frazier, as they discuss the power of debate in shaping stronger teams and diverse points of view. Additionally, they dive into the intersection of precise measurement and big-picture thinking, and how AI is transforming the consumer data space. If you’re interested in learning more about how to lead in a world that won’t sit still, this episode is for you. And as always, tune in for some spicy hot takes!
Navigating Career Change: From Agency to Family Business
Join Molly Baker, founder of Indie Consulting, and Orli LeWinter, as they dive into the nuances of running a family business, making bold career changes, and turning ambiguity into opportunity. From strategic redirection to uncovering creativity in so-called “boring” businesses, this episode unpacks what it really takes to be a leader in an entirely different landscape. This is the perfect episode for you if you're facing change and ready to make it work for you!
The Power of Persistence: The Discipline Behind a Founder’s Long-Term Success
Join Molly Baker, founder of Indie Consulting, and Kelly Parker, as they discuss the power of persistence in entrepreneurship. From handling rejection with grace to turning setbacks into stepping stones, this episode dives into the real mindset behind lasting success. Whether you’re launching a business or planning your exit, this is the perfect episode for anyone looking to stay motivated through tough times and make a lasting impact with their work.
Strategic Account Management: The Art of Reading Between the Lines
Account management is often defined as planning and executing projects within a set timeline and budget on behalf of a client. It’s a steady process designed to keep things moving with maximum customer satisfaction, retention, and revenue.
Consistency Is the New Currency: Insights from a Leader in Wellness Marketing
Join Molly Baker, founder of Indie Consulting, and Eleah Portillo, as they dive into how trust, consistency, and loving the brands you work for fuel purpose-driven careers. They explore how showing up consistently for your brand builds credibility over time and why internal belief is the key to building lasting loyalty. Whether you’re building a wellness brand, scaling your marketing efforts, or simply looking to lead with integrity—this episode offers practical advice and insights to help you stay true to your mission in a fast-paced world. And be sure to catch all the hot takes featured in the episode!
Letters from Indie - Sensorial Marketing and why it matters
In a world constantly flooded with new products and messages, we need more than just beautiful visuals. We need moments that break through and make us feel. That’s where sensorial marketing comes in.
TikTok Shop: The Conversion Engine for Entertainment-Led Commerce
The future of commerce is where content, community, and conversion collide. TikTok Shop is the latest proof point of that shopper evolution.
Leading with Intention: Mastering the Art of Strategy and Negotiation
Join Molly Baker, founder of Indie Consulting, and Lori Murphree, as they explore what it means to lead and work with intention in high-stakes industries. They dive into the art of strategic negotiation, building trust through collaboration, and how confidence and kindness can coexist at the deal table. If you’re navigating how to lead with both strength and empathy, this conversation offers meaningful insight into forging that path with purpose.
Under Pressure: How Leaders Build Stronger Teams When It Matters Most
Join Molly Baker, founder of Indie Consulting, and our guest as they discuss his dynamic career, from the early days of the dotcom boom to the rise of social media and the evolution of influencer marketing. He reflects on the power of curiosity, the importance of team building, and his approach to leading through crisis. Tune in for candid insights on AI, the real impact of the creator economy, and where the industry is headed next.
Letters from Leadership: Moving at the Speed of Change.
I was recently interviewing a candidate who asked what I liked most about working here at Indie. While the typical ‘people’ and ‘clients’ popped into my mind (this is true), I surprised myself with my answer: The speed at which we welcome and adapt to change.
Leading with Values: How to Inspire, Connect, and Lead with Purpose
Molly Baker, founder of Indie Consulting, sits down with Chloé Mathieu-Phillips to unpack how values guide how we lead, collaborate, and build meaningful connections. Chloe shares how uncovering values, building strong teams, and leading with purpose can transform both brand identity and company culture. Whether you're leading a team, seeking your purpose, or learning how to show up more authentically—this episode is for you!
The Social Commerce Revolution
A few years ago, social media was where you discovered a new brand. Now, it’s where you shop it. The question isn’t if social commerce is becoming mainstream—it’s how fast it’s happening, and how brands can evolve to keep up.
Dreaming Big: A Founder’s Guide to Celebrating Milestones
Join Molly Baker, founder of Indie Consulting, and Julia Parsons who shares her journey from corporate success to entrepreneurship, offering a candid look at the founding of her company and the transformative power of timing. She also opens up about a pivotal moment early in her career that had a lasting impact on her life. Tune in for an inspiring conversation that will encourage you to pursue your dreams and celebrate every milestone along the way!
Starting Over: When Redirection Becomes Realignment
Join Molly Baker, founder of Indie Consulting, and Emma Klipstein, as they discuss her career journey from executive assistant to entrepreneur. She shares the importance of resilience, hard work and how to embrace redirection. Join us for a true behind the scenes of launching a podcast, creating your own brand and how to get uncomfortable. If you're craving a dose of real talk, reinvention, and ambition—this one's for you.

