OUR PHILOSOPHY

The Work Should Be Too.

Every Brand is Different.

From building the strategy to executing the plan, we tailor the work to the brand, the channel, and the outcome — all while staying agile as marketing trends evolve and new opportunities emerge.

CPG:

Khloud

Strategy | Activation | Creative | Community

  • Turn TikTok-driven discovery into measurable retail growth across key partners like Target, Walmart, and Amazon.

  • Full-Funnel Strategy: Developed integrated strategy linking TikTok discovery, paid social, and retail media to drive conversion across all key channels

    Content Engine: Built a social-first content engine optimized for daily TikTok and paid social performance - balancing lo-fi, trend-driven content with scalable creative production

    Paid & Retail Media Integration: Scaled campaigns across Meta and TikTok while activating retail media across Instacart, Roundel, and Walmart to capture high-intent shoppers

    TikTok Shop Growth: Drove TikTok Shop expansion through bundle strategy, affiliate partnerships, and campaign integration

    • 74% MoM revenue growth (TikTok Shop, Jan–Feb)

    • 3.4 blended ROAS across retail media

    • 53% increase in TikTok engagement rate

    • 8.5M impressions with 150K clicks

Snak Club

Strategy | Activation | Creative | Community

  • Increase awareness and engagement with younger audiences while making it easier for consumers to discover and purchase products across retail.

  • Social-First Content Strategy: Built and activated a platform-native content strategy across TikTok and Instagram to drive consistent engagement and discovery

    Creator & Influencer Engine: Partnered with nano and micro creators to produce authentic, trend-driven content and launched campaigns tied to key seasonal moments

    Paid Amplification & Retail Integration: Scaled top-performing content through paid media while integrating MikMak to seamlessly connect discovery to retail purchase

    • 15M reach across paid and organic channels

    • 849K total organic views

    • 647K influencer impressions

Bee’s Wrap

Activation

  • Unlock more value from the existing Bee’s Wrap customer base by improving lifecycle marketing and driving consistent revenue through email and SMS.

  • Customer Touchpoints: Audited lifecycle flows and campaign cadence to identify gaps and expand customer touchpoints

    Automated Communications: Built and launched new email + SMS automations, integrating SMS into a cohesive retention strategy

    Messaging & Creative Testing: Implemented advanced segmentation and ongoing testing across messaging, creative, and timing to drive performance

    • +42% revenue growth from Klaviyo YoY

    • 31% of total monthly revenue driven by email & SMS

    • +57% growth in SMS subscribers

Beauty & Wellness:

Optimal Bio

Strategy | Activation | Creative l Community

  • Increase consultation bookings across both established and new markets while balancing performance marketing with brand education.

  • Full-Funnel, Cross-Channel Strategy: Strategy developed to align Optimal Bio’s refreshed positioning - balancing performance marketing with education to drive both immediate demand and long-term brand growth

    Paid Media & Organic Channels: Deployed integrated paid media across Google, Meta, and YouTube to capture high-intent demand, while building an educational content ecosystem across social, podcast, and written platforms to increase awareness and trust in newer markets

    Content Deployment: Leveraged provider-led and testimonial-driven content to strengthen credibility and implemented tailored messaging strategies to address the unique needs of both established and emerging locations

    • +18% increase in leads from Google

    • -19% decrease in cost per lead

    • +11.4% increase in organic social impressions

Dove

Creative | Community

  • Generate buzz around the Dove x Crumbl limited-edition collection, exclusively available at Walmart, by introducing vibrant, colorful packaging and irresistible fragrances inspired by Crumbl’s iconic cookies.

  • Cross-Channel Campaign Planning: Created a comprehensive campaign plan designed to guide customers through each stage of the funnel

    Influencer Partnerships: Partnered with brand and agencies to identify and source relevant influencers

    Creative Strategy & Guidelines: Developed creative best practices and a detailed influencer brief to ensure consistency and performance

    • 41% of purchases cited social as their source of product awareness

    • A clear plan for campaign execution and required assets

    • An approval and vetting process ensuring creator assets align with brand and campaign best practices

Hospitality:

Bartaco

Creative | Community

  • Build Brand Awareness & Community on Social for bartaco.

  • Social Strategy Execution: Executed bartaco’s social strategy across platforms to drive growth and engagement

    Brand Visual Identity: Transformed social channels into a visually cohesive “billboard” reflecting the brand persona

    • Gained 7k+ followers on Instagram within a 6-month period.

    • Achieved 800k+ total video views on Instagram

    • Generated 2M+ total impressions on Instagram

    • 300K+ total impressions on TikTok content

    • Enhanced bartaco’s Instagram feed by implementing grid planners and elevating graphic designs, creating a more cohesive and aesthetic visual identity

Let’s Get Together

Whether you’re exploring partner opportunities or ready to get started, we want to hear from you. Reach out to connect and talk about what’s next for your brand.

Get in touch