With experience across various industries & path-to-purchase models, we create custom scopes and resourcing approaches to meet the needs of our clients’ teams and businesses.

Optimal Bio

Strategy

Generate Lead Growth for Healthcare Consultations
Develop, implement, and optimize a cross-channel media strategy to increase brand awareness, establish scientific authority, and generate qualified leads for new patient consultations across multiple office locations.
- 7K Total Leads Generated (+33% vs 2023)
- 2K Total Consults (+6% vs 2023)
- 200K Total Clicks across all digital channels

Strategy | Activation

Understanding the digital landscape as it pertains to the frozen novelty space to build an integrated brand marketing plan to drive in-store retail purchases.
Create a brand marketing strategy across paid, owned, and earned platforms to communicate multiple messages and reach nuanced audiences.
Develop a thoughtful investment strategy to accomplish growth and brand equity business objectives.
Align on a learning agenda to establish clear test and learn plans throughout implementation.
- Drove over 605k link clicks to retailers, DTC site and store locator page
- Delivered 142 million targeted impressions across 5 platforms (Google, Meta, YouTube, TikTok, Pinterest)
- Developed paid strategy to support launch of new innovation (Mini Cans) as it rolled out across retailers in multiple phases
- Supported on the ground, experiential marketing teams through digital event amplification

Strategy | Creative

Planning and execution for strategic account management.
Elevate social content & photography for Bee’s Wrap.
Organize and manage the day-to-day marketing needs for Bee’s Wrap including collaboration with cross-functional teams, project timeline management, and assessment/ prioritization of short term and long term goal setting based on client objectives.
Execute upon social strategy to grow and engage the Bee’s Wrap community across Instagram + TikTok while elevating the brand’s visual identity across their marketing channels with high quality photography.
- Coordination of full marketing team leading +30% DTC growth YoY
- Accumulated 1.9M+ views on TikTok
- Reached 1.8M+ accounts on Instagram
- Created a net-new, full-year photography plan that centers around product launches and tentpole moments
- Tailored solutions that best fit the clients needs across multiple platforms and design them to drive the clients success

Creative

Generate buzz around the Dove x Crumbl limited-edition collection, exclusively available at Walmart, by introducing vibrant, colorful packaging and irresistible fragrances inspired by Crumbl’s iconic cookies.
Create cross channel campaign plan to drive customers down the funnel.
Partner with brand & agencies to identify & source influencers.
Develop creative best practices & an influencer brief.
- 41% of purchases sited social as their source of product awareness
- A clear plan for campaign execution and assets needed
- An approval and vetting process to ensure creator assets are aligned with brand and campaign best practices

Activation

Boost revenue through strategic email & SMS optimization.
High Brew Coffee needed to maximize their owned marketing channels. Our team was tasked with transforming their email and SMS programs into reliable revenue generators.
- Automated flows: +80% revenue, +97% orders
- Email campaigns: +52% revenue, +64% orders
- Email now generates 25% of monthly revenue
- SMS subscribers: +22% growth
- Technical foundation: Implemented DMARC and branded sending domain to enhance deliverability

Creative

Build Brand Awareness & Community on Social for bartaco.
Execute bartaco’s social strategy across platforms to grow and engage the bartaco community - turning our socials into a beautiful billboard for the brand persona.
- Gained 7k+ followers on Instagram within a 6-month period.
- Achieved 800k+ total video views on Instagram
- Generated 2M+ total impressions on Instagram
- TikTok content accumulated 300K+ total impressions
- Enhanced bartaco’s Instagram feed by implementing grid planners and elevating graphic designs, creating a more cohesive and aesthetic visual identity

Partnering with Indie has been a game changer for Bee’s Wrap. They have been strong strategic partners overall and the staffing model is the “Goldilocks” solution for us.

Bee’s Wrap
Their flexibility and adaptability make every project smooth and efficient, while their deep knowledge ensures top-notch results.

Unilever
We partnered with Indie Consulting for a strategy project and I can't speak highly enough of the team and the work they produced. I look forward to continuing our partnership every single chance I get!

Barrell Craft Spirits