One Size Does Not Fit All
With experience across various industries & path-to-purchase models, we create custom scopes and resourcing approaches to meet the needs of our clients’ teams and businesses.
Optimal Bio
Consulting | Activation
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Increase patient consultation bookings for Optimal Bio’s health services in their 5 offices in the southeast.
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Create a digital-first, integrated marketing strategy to drive consultation bookings while also establishing a credible and authentic brand presence.
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+90% YoY patient consultation bookings, decrease in cost per lead and increase in conversion rate.
GoodPop
Consulting | Activation
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Understanding the digital landscape as it pertains to the frozen novelty space to build an integrated brand marketing plan to drive in-store retail purchases.
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Create a brand marketing strategy across paid, owned, and earned platforms to communicate multiple messages and reach nuanced audiences.
Develop a thoughtful investment strategy to accomplish growth and brand equity business objectives.
Align on a learning agenda to establish clear test and learn plans throughout implementation.
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Increased growth year over year, increased brand awareness, new ways of working across internal marketing teams and partners.
Inspiring Girls
Consulting | Strategy
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Pro Bono client looking to develop communications as a preeminent organization and thought leader in the women and girls space, with attention on education and professional development.
In need of a strategy to recruit girls and youth partners to participate in activities, and connect with donors to support their cause.
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Development of communication priorities and clear campaign plans including target audiences, platforms, content, and flighting.
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Delivery of a clear communications and content strategy for brand execution, including an audience overview and workable content templates for future use.
Dove
Resourcing | Brand Building
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Creating a ‘disruptor’ social media strategy for a traditional, legacy brand.
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Establish a social vision aligned with the brand’s mission and purpose.
Source a diverse group of content creators to support a variety of objectives.
Create brand guidelines for content creators to leverage.
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31 campaigns, +600 assets created
+25% increase in engagement
+5% increase in followers
Seventh Generation
Consulting | Strategy
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Implement comms and media planning processes to establish Seventh Generation’s presence in emerging markets.
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Established global to local marketing ways of working, digital ecosystem development, local content strategies, and optimization processes.
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A streamlined process for content creation and media optimization led to +120% increase of users and 48% increase in pageviews on SVG website in Germany.
Care for AIDS
Consulting | Strategy
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Marketing team looking to develop a digitally-led, “Big M” marketing strategy to streamline communication topics and objectives.
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Prioritize key communication topics and connect to business goals through a series of workshop sessions. Once aligned, develop platform and activation plans based on overarching communication framework and marketing objectives.
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+90% YoY patient consultation bookings, decrease in cost per lead and increase in conversion rate.
