Join Molly Baker and Olivia Kupfer for a candid conversation on Gen Z social habits, global brand building, and the career risks that shape long-term growth. Drawing on her experience leading liqueurs at Diageo, Olivia shares what it takes to integrate and scale brands across markets, navigate shifting consumer behavior, and lead teams with clarity in a fast-changing industry. Together, they explore the evolving role of alcohol in Gen Z social life, the realities of burnout and boundary-setting, and why mentorship, self-awareness, and taking more risks can be some of the most powerful career tools. Whether you’re building a brand, leading a team, or rethinking your own path, this episode offers an honest look at leadership, reinvention, and growth in a changing world.

Join Molly Baker and Clare Premo, VP of Marketing and Strategy at Ethique Beauty, for a conversation on scaling a challenger brand in today’s competitive CPG landscape. From balancing performance-driven marketing with purpose-led storytelling to educating consumers on entirely new product formats, Clare shares candid insights on focus, agility, and strategic discipline. Together, they explore how modern teams can leverage AI, streamline operations, and build meaningful momentum without losing sight of mission. Whether you’re refining your marketing strategy or building in a crowded category, this episode offers a thoughtful look at growth, innovation, and winning on what truly matters.

Join Molly Baker and Natalie Abouk for a thoughtful conversation on career pivots, performance marketing, and what it means to build a more intentional path in a fast-changing digital industry. Drawing on her experience across client services, integrated media, and performance marketing, Natalie reflects on reaching a pivotal moment in her career and the shift from agency leadership into independent consulting. Together they explore the realities of modern digital media, from the pace of platform change to the growing role of AI and automation in shaping campaign strategy. Whether you’re navigating your own career transition or trying to make sense of the evolving media landscape, this conversation offers a grounded take on growth, reinvention, and building with intention.

Join Molly Baker and Leo Morejon for a thoughtful conversation on navigating today’s fast-moving social media and influencer landscape. From his early days running MySpace pages to leading influencer strategy at a Fortune 500 company, Leo shares lessons on balancing creativity with systems thinking to drive real business impact. Together they explore the role of AI in modern marketing, the challenge of prioritizing in a world full of new platforms and tactics, and what it takes to build ventures alongside a full-time career. The episode also dives into personal branding, sales discipline, and why understanding people and human behavior still matters more than any tool. Whether you’re a marketer, creator, or entrepreneur, this conversation offers a grounded perspective on cutting through the noise to focus on what truly makes an impact.

Join host Molly Baker and guest Kolin Kleveno for a thoughtful conversation exploring the evolving realities of paid media in a performance-driven world. From the rise of converged media to the tension between brand and performance, this episode unpacks what it really takes to drive meaningful growth today. Kolin shares insights on incrementality, forward-looking measurement, and why transparency matters more than ever in modern media partnerships. Whether you are refining your media strategy, navigating tighter budgets, or rethinking how brand and performance work together, this conversation delivers clear, practical insight for what’s next in paid media.

In this Ask Me Anything style conversation, host Molly Baker answers live, unscripted questions from Indie team members on leadership, growth, and the realities of building a business over time. Drawing from real world experience and hard earned lessons, the discussion explores mentorship, decision making, AI, and shifting marketing priorities. The episode focuses on thoughtful growth, sustainable leadership, and staying aligned while navigating an ever changing professional landscape.

Join host Molly Baker and our guest, Sarah Greenberg, for a thoughtful conversation about building meaningful work in a rapidly evolving professional landscape. From navigating the rise of AI to finding and protecting an authentic voice, our guest shares insights from years of working closely with leaders and creators behind the scenes. This episode explores what it means to balance efficiency with integrity, intuition with strategy, and growth with intention. Whether you are rethinking how you show up professionally, developing your own point of view, or curious about how human work fits into an increasingly automated world, this conversation offers clarity, perspective, and grounded insight.

Join host Molly Baker and Nicole Januario for a candid conversation about the moments that reshape a career and the courage it takes to start over. From losing a corporate job to building a business alongside her husband, Nicole shares the highs and lows of entrepreneurship, including navigating rapid growth, making tough leadership decisions, and redefining success on her own terms. This episode explores what it really means to build something meaningful, manage growth responsibly, and stay aligned when the pressure is high. Whether you are questioning your next career move, building alongside a partner, or learning to trust your instincts, this conversation offers insight, honesty, and perspective.

Join host Molly Baker and guests Melissa Culbertson, director of creative services at Indie, and Becca Fair, creative specialist, as they unpack what is really happening in the influencer and creator world and how Indie is stepping into the space. From defining the difference between creators and influencers to talking through full funnel strategy, pricing, and measurement, they share how brands can move beyond one off posts into programs that actually drive impact. Along the way, they debate AI influencers, cold plunges, rage bait marketing, and low rise jeans, and dig into how AI can be both a helpful tool and a real risk to the human side of creativity. Whether you are a marketer trying to get more from your influencer budget or a brand leader wondering where to start, this conversation breaks down the noise and offers a clear, practical view of what comes next.

Join host Molly Baker and guest Kat Baker as they close out 2025 with an honest, funny, and very real conversation about navigating change, new roles, and figuring things out in real time. After a year filled with professional shifts, personal milestones, and plenty of trial and error, Molly and Kat reflect on what has actually changed, what suddenly matters less, and why no one really knows what they are doing all the time. They swap favorite campaigns, trends, shows, and books from 2025 and share what they are excited to build in 2026, including Indie’s first office and a new chapter of growth. For anyone juggling work and life, moving through new seasons, or craving a year end reset that feels human and hopeful, this episode is a reminder that one size does not fit all and it is perfectly okay to figure it out as you go.

Join host Molly Baker and Haley Borden, as she shares her journey from corporate career to building a hospitality concept rooted in community, connection, and courage. From navigating the leap out of financial services and tech to opening a market, bar, and eatery as a new mom, Haley talks candidly about redefining success, betting on herself, and creating a space that feels like home. Whether you are in corporate dreaming of something different, already on your entrepreneurial path, or simply curious about what it takes to build a mission-driven brick and mortar brand, this conversation pulls back the curtain on risk, resilience, and the reality of building a business.

Join Molly Baker, founder of Indie Consulting, and Christy Knutson, co-founder of Near, to explore the human side of healthcare innovation. From early caregiving experiences that shaped her mission, to building a psychosocial support platform for families navigating serious illness, Christy shares candid insights on purpose-driven entrepreneurship, redefining success, and the importance of balance along the way. Whether you’re in healthcare, tech, or simply curious about creating impact in complex spaces, this conversation offers a thoughtful look at resilience, resourcefulness, and building with heart.

Join Molly Baker, founder of Indie Consulting, as she sits down with Erin Spencer, founder of Edgebrook Lane Consulting. Erin opens up about her journey from perfectionist tendencies to entrepreneurial growth, sharing how she built a career in HR, why transparency and listening are at the core of her leadership style, and how she helps businesses rethink HR as more than compliance. From scaling a services company to balancing vulnerability and strength as a leader, Erin offers practical advice for founders, managers, and anyone navigating the human side of business.

Join Molly Baker, founder of Indie Consulting, and Cindy Krupp, as they unpack what it really takes to stay relevant in today’s fast-moving marketing world. From knowing when to pivot to spotting the “needles in the haystack” for your team, this episode is a candid look at evolution, leadership, and the benefits of collaboration in today’s landscape. We hope you enjoy it!