Insights & Perspectives

A collection of what we’re thinking, writing, and sharing about marketing and CPG brands. Browse to find practical ideas and expert perspectives that keep you (and your brand) a step ahead.

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Podcasting and its Impact on Digital Media

Indie Insights

Let's explore the history of podcasting, the impact of tech giants' investments in the space, and the current state of the podcast industry.

Indie Insights

The Evolution of Influence: How Influencer and Celebrity Marketing is Thriving in the Digital Age

Indie Insights

Let's explore the evolution of influencer and celebrity marketing in the digital age. We examine the power of social media and the influence of influencers and celebrities, from Taylor Swift & the NFL to Hailey Bieber's viral Erewhon smoothie.

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Unleashing the Power of AI in Marketing

Indie Insights

Artificial Intelligence seems to be the buzzword of the year. Yet, using AI to our advantage can expand the possibilities of Digital Marketing, and revolutionize how businesses are reaching their target consumers.

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Brand Strategy: What Makes a Good Marketer?

Indie Insights

All of our best advice and favorite tips for what makes a successful marketer.

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Insights & Perspectives

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