Insights & Perspectives

A collection of what we’re thinking, writing, and sharing about marketing and CPG brands. Browse to find practical ideas and expert perspectives that keep you (and your brand) a step ahead.

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Selling Strategy and Building Long-Term Client Relationships

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Substack: Thoughts From Our Founder Molly Baker

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The Rise of Spec Suites: Our New Space at Raleigh Iron Works

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How Molly Baker Owns It

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The Art + Science of Data Driven Marketing

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The Latest Insights

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Podcasting and its Impact on Digital Media
Indie Insights
Podcasting and its Impact on Digital Media
Indie Insights

Let's explore the history of podcasting, the impact of tech giants' investments in the space, and the current state of the podcast industry.

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Indie Insights
The Evolution of Influence: How Influencer and Celebrity Marketing is Thriving in the Digital Age
Indie Insights
The Evolution of Influence: How Influencer and Celebrity Marketing is Thriving in the Digital Age
Indie Insights

Let's explore the evolution of influencer and celebrity marketing in the digital age. We examine the power of social media and the influence of influencers and celebrities, from Taylor Swift & the NFL to Hailey Bieber's viral Erewhon smoothie.

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Indie Insights
Unleashing the Power of AI in Marketing
Indie Insights
Unleashing the Power of AI in Marketing
Indie Insights

Artificial Intelligence seems to be the buzzword of the year. Yet, using AI to our advantage can expand the possibilities of Digital Marketing, and revolutionize how businesses are reaching their target consumers.

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Indie Insights
Brand Strategy: What Makes a Good Marketer?
Indie Insights
Brand Strategy: What Makes a Good Marketer?
Indie Insights

All of our best advice and favorite tips for what makes a successful marketer.

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Indie Insights