Investing and Improving Your Brand
In order to be resilient in the face of the constant change that our world sees today, brands must work diligently to create an investment mindset that allows their organization to withstand any economic and cultural storms.
Marketing Headlines That Have Caught Our Attention Recently
Companies such as Airbnb, Coca Cola, and Peloton have perfectly executed their marketing strategies recently. Read along for more!
Knowing Your Audience & Digital Ad Targeting Campaigns
Identifying your target audience and learning how to effectively communicate with them will help your brand increase awareness, boost sales, and maintain authenticity with your consumers. Targeted ad campaigns help make these consumer interactions more personal - read on for more!
Email Marketing and Staying Relevant
Tips on how to make your email marketing campaigns stand out and not get sent to the junk folder. It’s all about being engaging and staying relevant!
How to Successfully Rebrand Your Channels
Interested in learning some helpful tips on rebranding? Read more to find out how to successfully execute your brands new image!
Our Most Recent Favorite Summer Marketing Trends
Read along for some of the most recent marketing campaigns that have caught our eye this summer
Everything You Need to Know about the Google Analytics 4 Transition
In the beginning of the month, Universal Analytics made the transition to Google Analytics 4. This is our summary for everything you need to know about this change & some helpful tips moving forward.
How Social Media and Powerful Digital Marketing Trends Influence Consumer Behavior
The number of people using social media worldwide has more than doubled since 2015. Find out our thoughts on how consumer behavior is driven by the constant content we consume.
We’re Seeing Apple Vision, Short King Spring, and Other Viral Brand Moments
Apple has gone viral over their latest product release, plus a few other campaigns have caught our attention recently…
Podcast: Empowering Women Through Mentorship, with Molly Baker
Our CEO & Founder Molly Baker sat down with The Women’s Social Club to discuss her journey and the empowerment of women through mentorship.
How Brands Can Connect with Gen Z Through Marketing Efforts
From social efforts to TikTok trends, brands are scrambling to relate to Gen Z. How can we authentically reach this demographic? Read our thoughts.
Tips to Strategic CPG Marketing Campaigns
The best CPG marketing campaigns utilize a mix of strategies to drive brand awareness and create customer loyalty. Not sure where to start? Read our tips here!
Driving a Digital Transformation
Undergoing a complete digital marketing transformation can be challenging for a brand. Where to start? Read our tips here!
Emphasizing Brand Identity in Digital Marketing
In today’s digital world, consistency is extremely important when emphasizing your brand’s identity. Read our tips on emphasizing the roots of branding here!
4 Key Groups To Measure Your Content Performance
Content marketing is a well organized combination of strategy, defined targets, and consistent analysis of KPIs. Measuring your content performance is important to determine strategies for future campaigns. Read our 4 key groups to measure!
Omnichannel Marketing Strategy : A Complete Guide
An omnichannel marketing strategy focuses on a consistent experience across multiple channels and touchpoints. How do you as a brand build an omnichannel presence? Read our tips here!
Kat’s Brand Building Webinar with Shop Local Raleigh
Brand Building Lead Kat Baker hosted a webinar with Shop Local Raleigh on the importance of consistency in branding and tools for success! Click here to watch the recorded session.
The 5 Growing eCommerce Trends In 2023
Staying in-the-know on industry trends is essential for running a successful eCommerce business. The challenge is knowing what tactics are most effective. Read our tips here!