The rise of artificial Intelligence is continuously transforming marketing. As a marketer, you must know how to use it to your advantage. Read our tips!

Molly Baker sat down with Subkit to discuss her entrepreneurial journey of starting and growing Indie Consulting. Read here!

Email marketing is one of the strongest digital tools to communicate with your audience. Success lies with how well you are able to craft your email campaign. Read our tips below!

In today’s digital marketing landscape, standing out online is challenging. How can your brand build a presence and keep consumers engaged across platforms? Read our tips!

Establishing a loyal customer base can be difficult to do. Digital marketing allows brands to personalize and target their market to generate customer loyalty. Read our tips!

As 2022 comes to an end, we are looking ahead to what may be in store for the world of marketing in the next year. Read our 5 marketing trend predictions for 2023!

Understanding what KPIs to track for your next marketing campaign is essential to giving your data direction. How do you know what metrics to track? Read our tips!

The holiday season is a competitive time for marketers; especially when it comes to time from Black Friday to Cyber Monday. Read more for some of our favorite Black Friday and Cyber Monday marketing campaigns!

Retargeting audiences in your brand’s campaigns can increase conversions and brand awareness. What does this mean? Read our tips!

Finding and utilizing keywords tailored to your brand’s goals will create value in reaching the right audience. Read our tips on finding relevant keywords here!

In an ever-changing digital marketing world, adapting to new strategies and tactics is more important than ever before. Read our tips on how to navigate through this constantly changing landscape!

Utilizing consumer feedback to your advantage drives brand authenticity and customer loyalty. Read our tips on how to take advantage of consumer feedback- negative or positive!

Indie turns 4! Molly reflects on her journey, from the uncertainty of starting a new business to the team we’ve grown into today… with lots of excitement along the way!

Inspiring Girls is a non-profit organization specializing in connecting girls with female role models to achieve their goals. For Indie’s yearly pro bono project, we joined forces with Inspiring Girls USA to develop a new digital marketing strategy! Read to learn all about the journey!

When it comes to ever-changing social media platforms, influencer marketing is a great way to keep up with the latest trends. How does a brand choose the right influencer and measure their ROI? Here are our tips!

The marketing world has grown extensively from original forms such as print and radio ads. Can these traditional tactics still be effective in this digital age?

While consumer data can be a great tool for personalized marketing, brands are responsible for safeguarding this sensitive information. Here are some of our tips for protecting your customer’s data.

As a local business, you should appear front & center when nearby customers search for your offerings. Here are 4 tips on improving your website’s SEO.

Greenwashing is a deceptive marketing strategy to appear sustainable without actually putting in the work. Here’s why brands should prioritize green marketing efforts instead.