Molly Baker: Forbes Business Council
Selling Strategy and Building Long-Term Client Relationships
How Molly Baker Owns It
The Art + Science of Data Driven Marketing
The Rise of Spec Suites: Our New Space at Raleigh Iron Works
All Things Marketing
The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.
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We All Could Use a Little Levity: 5 of Our Favorite Humorous Ads
To add some levity to your day, let’s flash back to a few of our favorite humorous ads from the last decade.
Emily in Paris: Marketing Genius or Tragedy?
Following a twenty-something marketing professional who is transferred from Chicago to Paris by her employer, Emily in Paris highlights the marketing industry from a millennial point of view.
Consistency is Key: Strategy, Content, & Communication
Brand and marketing consistency is all about bringing a specific voice and feeling to your consumers through steady messaging across channels and assets.
Connecting Influencer Marketing and Paid Media
Is there a way for influencer marketing content to extend beyond just the influencer's organic post?
Our Growth Marketing Roadmap for a New Brand, Product, or Service
When launching a brand, product, or service, showing results quickly is usually the number one pressure point.
Walk the Walk: Audience Development Based on Behavior vs. Assumptions
Following our previous discussion on a very common problem with audience development, we wanted to outline the key steps we consider when creating an audience strategy.
Creating Personas or Stereotyping? A Very Common Problem With Audience Development
There’s a fine line between knowing and assuming, which typically hints to a lack of data present in the audience analysis and development process. Here are a couple thought processes we see regularly when discussing audience development.
Choosing Platforms Based on Consumer Mindsets
What’s one secret to digital marketing success in today’s environment? A thoughtful channel diversification strategy developed with a test & learn mentality.
What We Do & What We Want to Talk About
Here at Indie Consulting, we pride ourselves on being industry experts. Our formula for digitally led, adaptable marketing programs always results in measurable outcomes.

