Molly Baker: Forbes Business Council
Selling Strategy and Building Long-Term Client Relationships
How Molly Baker Owns It
The Art + Science of Data Driven Marketing
The Rise of Spec Suites: Our New Space at Raleigh Iron Works
All Things Marketing
The marketing landscape today often leads to information overload. Check out our hot takes and insights from industry experts.
Filter by blog:
Connecting Influencer Marketing and Paid Media
Is there a way for influencer marketing content to extend beyond just the influencer's organic post?
Our Growth Marketing Roadmap for a New Brand, Product, or Service
When launching a brand, product, or service, showing results quickly is usually the number one pressure point.
Walk the Walk: Audience Development Based on Behavior vs. Assumptions
Following our previous discussion on a very common problem with audience development, we wanted to outline the key steps we consider when creating an audience strategy.
Creating Personas or Stereotyping? A Very Common Problem With Audience Development
There’s a fine line between knowing and assuming, which typically hints to a lack of data present in the audience analysis and development process. Here are a couple thought processes we see regularly when discussing audience development.
Choosing Platforms Based on Consumer Mindsets
What’s one secret to digital marketing success in today’s environment? A thoughtful channel diversification strategy developed with a test & learn mentality.
What We Do & What We Want to Talk About
Here at Indie Consulting, we pride ourselves on being industry experts. Our formula for digitally led, adaptable marketing programs always results in measurable outcomes.