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All Things Marketing
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Creating Personas or Stereotyping? A Very Common Problem With Audience Development
There’s a fine line between knowing and assuming, which typically hints to a lack of data present in the audience analysis and development process. Here are a couple thought processes we see regularly when discussing audience development.
Choosing Platforms Based on Consumer Mindsets
What’s one secret to digital marketing success in today’s environment? A thoughtful channel diversification strategy developed with a test & learn mentality.
What We Do & What We Want to Talk About
Here at Indie Consulting, we pride ourselves on being industry experts. Our formula for digitally led, adaptable marketing programs always results in measurable outcomes.