From social efforts to TikTok trends, brands are scrambling to relate to Gen Z. How can we authentically reach this demographic? Read our thoughts.

The best CPG marketing campaigns utilize a mix of strategies to drive brand awareness and create customer loyalty. Not sure where to start? Read our tips here!

Undergoing a complete digital marketing transformation can be challenging for a brand. Where to start? Read our tips here!

In today’s digital world, consistency is extremely important when emphasizing your brand’s identity. Read our tips on emphasizing the roots of branding here!

Content marketing is a well organized combination of strategy, defined targets, and consistent analysis of KPIs. Measuring your content performance is important to determine strategies for future campaigns. Read our 4 key groups to measure!

An omnichannel marketing strategy focuses on a consistent experience across multiple channels and touchpoints. How do you as a brand build an omnichannel presence? Read our tips here!

Brand Building Lead Kat Baker hosted a webinar with Shop Local Raleigh on the importance of consistency in branding and tools for success! Click here to watch the recorded session.

Staying in-the-know on industry trends is essential for running a successful eCommerce business. The challenge is knowing what tactics are most effective. Read our tips here!

The rise of artificial Intelligence is continuously transforming marketing. As a marketer, you must know how to use it to your advantage. Read our tips!

Molly Baker sat down with Subkit to discuss her entrepreneurial journey of starting and growing Indie Consulting. Read here!

Email marketing is one of the strongest digital tools to communicate with your audience. Success lies with how well you are able to craft your email campaign. Read our tips below!

In today’s digital marketing landscape, standing out online is challenging. How can your brand build a presence and keep consumers engaged across platforms? Read our tips!

Establishing a loyal customer base can be difficult to do. Digital marketing allows brands to personalize and target their market to generate customer loyalty. Read our tips!

As 2022 comes to an end, we are looking ahead to what may be in store for the world of marketing in the next year. Read our 5 marketing trend predictions for 2023!

Understanding what KPIs to track for your next marketing campaign is essential to giving your data direction. How do you know what metrics to track? Read our tips!

The holiday season is a competitive time for marketers; especially when it comes to time from Black Friday to Cyber Monday. Read more for some of our favorite Black Friday and Cyber Monday marketing campaigns!

Retargeting audiences in your brand’s campaigns can increase conversions and brand awareness. What does this mean? Read our tips!

Finding and utilizing keywords tailored to your brand’s goals will create value in reaching the right audience. Read our tips on finding relevant keywords here!

In an ever-changing digital marketing world, adapting to new strategies and tactics is more important than ever before. Read our tips on how to navigate through this constantly changing landscape!

Utilizing consumer feedback to your advantage drives brand authenticity and customer loyalty. Read our tips on how to take advantage of consumer feedback- negative or positive!